SINCE 2006百音集团BAIYIN GROUP
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B&O listening showroomB&O listening space · BENESOUND archive

BAIYIN GROUP / SINCE 2006

Luxury audio / Exceptional experience

Expert acoustics.
Exceptional experience

From listening to products to finding their place in a room, we care about every detail of sound.
Acoustic expertise and design aesthetics come together in everyday listening.

Explore below ↓

OUR PRACTICE

Understanding technology.
Understanding people.

Baiyin begins with sound, connecting technology, culture and everyday life. From clear expression in a theatre to the atmosphere of a hotel and encounters over coffee, we turn acoustic and system experience into value people can feel. Industry exchange and ongoing research help that experience grow.

4000+

Historical projects

Solving real needs in different spaces
09 editions

Sound reinforcement seminars

Sharing experience with users and experts
2015

LAGOOON founded

Learning about people through daily operation

The project count is a historical total; project records are being reviewed.

WHAT WE DO TODAY

What we can do together.

Let every collaboration begin with a real need.

From professional systems and listening experiences to spatial intelligence research, culture and community, Baiyin’s four businesses share one focus: the human experience of a space.

01
PIONE / Professional services

Acoustics & AV systems

Design · Integration · Tuning · Maintenance

We discuss sound and AV needs in meeting, performance and public spaces, considering their conditions, use and system operation. Project experience informs design, delivery and ongoing service.

Explore selected projectsDiscuss your space
02
BENESOUND / Exceptional listening

High-end audio & listening

B&O · Listening · Finding the right fit

Through Bang & Olufsen products and services, we connect sound, design and everyday life. Visit our nine stores across six cities to listen, explore products and discuss your space.

B&O collection at Baiyin R&D Headquarters
THE BAIYIN COLLECTION

Collecting sound. Experiencing design.

Follow ten chapters of listening through the radios, music systems and everyday objects in the Baiyin collection.

Explore the collection ↗
03
BAIYIN Intelligent Sound / Research

Sound & spatial intelligence

BaiHub · BaiField · BaiMind

Research starts with recurring questions from real settings, exploring device coordination, sound control and spatial response. BaiHub, BaiField and BaiMind remain in development. We welcome focused research and pilot discussions.

Explore our research
04
LAGOOON / A TASTE FOR LIFE

Coffee and a fourth cultural space.

Community · Culture · A taste for life

Slow down. Pause. Find stillness. Enjoy a cup of coffee, listen to a piece of music, and reflect on your relationship with the world.

Coffee and music open the door to time spent alone, reading or in conversation. We hope to bring people together through shared interests, while leaving room for each person to be with their own thoughts.

Community

Shared interests give people reasons to return, exchange ideas and build lasting relationships.

Cultural spaces

Music, reading, art and discussion become experiences people can take part in.

A taste for life

Flavour, sound and thoughtful spaces invite people to appreciate and share the beauty of everyday life.

The LAGOOON pavilion surrounded by spring trees, lake reflections and distant hillsLAGOOON · Spring beside the lake

SELECTED PROJECTS

Different spaces. The same dedication.

From coordinated systems to acoustics and experience.
Expertise in everyday settings, from cultural exhibitions to hotels and education.

Jiangsu Grand Theatre
Performance venues

Jiangsu Grand Theatre

System implementation for the multifunction hall, smaller performance hall, international auditorium and meeting rooms.

Nanjing Museum Digital Gallery
Museums & culture

Nanjing Museum Digital Gallery

Custom audio products and an integrated approach to architectural and electroacoustics for immersive visitor experiences.

More project settings
KEN TTDI Theatre, Malaysia
International work

KEN TTDI Theatre, Malaysia

Variable reverberation technology addressing the acoustic needs of different performances.

Nanjing Forest Concert · Project archive
Live performance

Nanjing Forest Concert

Stage audio, lighting and visual systems for an outdoor orchestral concert.

Bank of Nanjing headquarters · Project archive
Finance & workplace

Bank of Nanjing headquarters

Audiovisual work for meeting rooms, an auditorium and a recording studio, alongside building-system integration.

Browse the full project archive

Selected historical projects · Baiyin project archive

PEOPLE / MUSIC / SPACE

Behind the performance.
In service of the experience.

Musicians, sound engineers and audiences meet in the same space. Our Forest Concert archive shows how preparation backstage becomes something people can hear and feel.

Explore the film archive ↗
The Forest Concert stage during preparation
Nanjing Forest Concert · Company archive

A HISTORY OF SHARING

09 editions

Sound reinforcement seminars

Sharing experience.
Making progress together.

We brought industry users, experts and partners together to share innovative cases and discuss technology in practice. Nine sound reinforcement seminars left more than event records: they established a tradition of sharing and learning together.

Experience in projects, exchange and urban cultural spaces continues to inform today’s services and research.

Explore a chapter of industry exchange

The first sound reinforcement seminar began in 2007. Users, experts and brand partners continued to bring project experience, new technologies and different perspectives into the same room.

In 2017, the ninth technical seminar continued this tradition. Photographs, programmes and case records connect past practice with today’s questions.

THE BAIYIN TRIAD

Bring dedication to what you love.

Insight · Dedication · Evolution
Understand others. Become a better self.

Insight / Start by understanding others

Understand the user’s situation, concerns and priorities. Observe and listen to find a problem worth solving, then decide how technology should be used.

Lagooon café and its surroundings from the archiveLagooon Coffee · Archive image

LAGOOON / Coffee & urban life

Listen to an island.
Fall in love with a city.

Founded in 2015, LAGOOON brings people together through coffee, culture and shared interests, giving an everyday encounter the chance to become a lasting relationship.

Through a cup of coffee, a piece of music or a shared conversation, we aim to create cultural experiences that enrich everyday life and invite people to return.

CommunityCultural spacesA taste for life
Explore LagooonDiscover Lagooon’s story
Coffee partnerships & purchases

Talk to us about community events, cultural spaces, coffee products, supply and training. Search WeChat for the “百灵岛咖啡” mini program to view purchase information.

Contact our coffee team

RESEARCH IN PROGRESS

Real-world questions.
Next-generation products.

How can devices work together better, sound become easier to control and spaces respond more naturally to people? We begin with specific settings, develop algorithms, hardware and systems together, and validate them through real use.

Acoustics & listeningDevice & system coordinationReal-world validation

BaiHub / BaiField / BaiMind · In ongoing development

Discuss research & pilot work

PEOPLE MAKE THE DIFFERENCE

Give dedication a direction.
Give expertise a stage.

We welcome people who go deep into problems, work carefully,
and want to grow alongside others.

01 / Solve problems together

Bring a need

Tell us about your space, its use and the outcome you need. Discuss suitable systems and services, starting with a specific question.

Discuss a project
02 / Explore possibilities

Bring expertise

Researchers and partners in acoustics, hardware, software, products and experience are welcome to discuss collaboration and validation around a clear question.

Discuss research
03 / Work with dedication

Bring dedication

If you care about understanding users, refining your work and growing through feedback, tell us about your experience and what you want to do.

Introduce yourself & your work
Join Baiyin · Careers & portfoliosPartnership enquiries · Contact

NEWS / BAIYIN

What’s new at Baiyin

All updates ↗

LET'S START A CONVERSATION

Start with a real question.
Build the next collaboration.

Projects, brand partnerships, research or joining Baiyin.

Call us025 8470 4599Partnerships & careerswebmaster@baiyin-group.com

Group headquartersBuilding C3-9, No. 1 Mengdu Street, Jianye District, Nanjing, China

R&D centre20F, Building 1, No. 68 Aoti Street, Jianye District, Nanjing, China

Shanghai officeRoom 1606, Jingcai Century Building, No. 567 Weihai Road, Jing’an District, Shanghai