Jiangsu Grand Theatre
System implementation for the multifunction hall, smaller performance hall, international auditorium and meeting rooms.
B&O listening space · BENESOUND archiveBAIYIN GROUP / SINCE 2006
Luxury audio / Exceptional experience
From listening to products to finding their place in a room, we care about every detail of sound.
Acoustic expertise and design aesthetics come together in everyday listening.
OUR PRACTICE
Baiyin begins with sound, connecting technology, culture and everyday life. From clear expression in a theatre to the atmosphere of a hotel and encounters over coffee, we turn acoustic and system experience into value people can feel. Industry exchange and ongoing research help that experience grow.
Historical projects
Solving real needs in different spacesSound reinforcement seminars
Sharing experience with users and expertsLAGOOON founded
Learning about people through daily operationThe project count is a historical total; project records are being reviewed.
WHAT WE DO TODAY
Let every collaboration begin with a real need.
From professional systems and listening experiences to spatial intelligence research, culture and community, Baiyin’s four businesses share one focus: the human experience of a space.
We discuss sound and AV needs in meeting, performance and public spaces, considering their conditions, use and system operation. Project experience informs design, delivery and ongoing service.
Explore selected projectsDiscuss your spaceThrough Bang & Olufsen products and services, we connect sound, design and everyday life. Visit our nine stores across six cities to listen, explore products and discuss your space.

Follow ten chapters of listening through the radios, music systems and everyday objects in the Baiyin collection.
Explore the collection ↗Research starts with recurring questions from real settings, exploring device coordination, sound control and spatial response. BaiHub, BaiField and BaiMind remain in development. We welcome focused research and pilot discussions.
Explore our researchSlow down. Pause. Find stillness. Enjoy a cup of coffee, listen to a piece of music, and reflect on your relationship with the world.
Coffee and music open the door to time spent alone, reading or in conversation. We hope to bring people together through shared interests, while leaving room for each person to be with their own thoughts.
Shared interests give people reasons to return, exchange ideas and build lasting relationships.
Music, reading, art and discussion become experiences people can take part in.
Flavour, sound and thoughtful spaces invite people to appreciate and share the beauty of everyday life.
LAGOOON · Spring beside the lakeSELECTED PROJECTS
From coordinated systems to acoustics and experience.
Expertise in everyday settings, from cultural exhibitions to hotels and education.
System implementation for the multifunction hall, smaller performance hall, international auditorium and meeting rooms.
Custom audio products and an integrated approach to architectural and electroacoustics for immersive visitor experiences.
AVC systems for guest rooms, ballrooms, public areas and meeting rooms.
Audio, lighting and visual systems for the concert hall and specialist school spaces.
Interactive multimedia entertainment systems for vessels No. 1 and No. 2, including immersive exhibition spaces.
Custom sound reinforcement for curling, short-track speed skating, figure skating and dance training spaces.
Acoustic improvements to support meetings, performances and exhibitions in an air-supported venue.
Variable reverberation technology addressing the acoustic needs of different performances.
Stage audio, lighting and visual systems for an outdoor orchestral concert.
Music across the park, parade systems and professional systems for indoor theatres and outdoor shows.
Audiovisual work for meeting rooms, an auditorium and a recording studio, alongside building-system integration.
Selected historical projects · Baiyin project archive
PEOPLE / MUSIC / SPACE
Musicians, sound engineers and audiences meet in the same space. Our Forest Concert archive shows how preparation backstage becomes something people can hear and feel.
Explore the film archive ↗
A HISTORY OF SHARING
Sound reinforcement seminars
We brought industry users, experts and partners together to share innovative cases and discuss technology in practice. Nine sound reinforcement seminars left more than event records: they established a tradition of sharing and learning together.
Experience in projects, exchange and urban cultural spaces continues to inform today’s services and research.
The first sound reinforcement seminar began in 2007. Users, experts and brand partners continued to bring project experience, new technologies and different perspectives into the same room.
In 2017, the ninth technical seminar continued this tradition. Photographs, programmes and case records connect past practice with today’s questions.
THE BAIYIN TRIAD
Insight · Dedication · Evolution
Understand others. Become a better self.
Understand the user’s situation, concerns and priorities. Observe and listen to find a problem worth solving, then decide how technology should be used.
Lagooon Coffee · Archive imageLAGOOON / Coffee & urban life
Founded in 2015, LAGOOON brings people together through coffee, culture and shared interests, giving an everyday encounter the chance to become a lasting relationship.
Through a cup of coffee, a piece of music or a shared conversation, we aim to create cultural experiences that enrich everyday life and invite people to return.
Explore LagooonDiscover Lagooon’s storyTalk to us about community events, cultural spaces, coffee products, supply and training. Search WeChat for the “百灵岛咖啡” mini program to view purchase information.
Contact our coffee teamRESEARCH IN PROGRESS
How can devices work together better, sound become easier to control and spaces respond more naturally to people? We begin with specific settings, develop algorithms, hardware and systems together, and validate them through real use.
BaiHub / BaiField / BaiMind · In ongoing development
Discuss research & pilot workPEOPLE MAKE THE DIFFERENCE
We welcome people who go deep into problems, work carefully,
and want to grow alongside others.
Tell us about your space, its use and the outcome you need. Discuss suitable systems and services, starting with a specific question.
Discuss a projectResearchers and partners in acoustics, hardware, software, products and experience are welcome to discuss collaboration and validation around a clear question.
Discuss researchIf you care about understanding users, refining your work and growing through feedback, tell us about your experience and what you want to do.
Introduce yourself & your workNEWS / BAIYIN
LET'S START A CONVERSATION
Projects, brand partnerships, research or joining Baiyin.